The Content + Community Engagement Manager will have an important role as part of DBP's award-winning Marketing Team to help manage the production of editorial and promotional content for its local and national web audiences; to help expand and deepen our relationships with local businesses, organizations, and residents; to expand our capacity to host free public events; and to enhance our connections to those who visit, work, or live in Downtown Brooklyn. The ideal candidate will take pride in the outstanding execution of all tasks and projects, regardless of size and scope. This role represents an excellent opportunity to develop project management, event management, marketing, and leadership skills in a fast-paced, innovative nonprofit that supports the fastest growing and most diverse Downtown in the nation.
Roles and Responsibilities
The Content + Community Engagement Manager will report to the Managing Director of Programs + Partnerships in specific tasks that support DBP, including but not limited to:
Content Management (50%)
We are looking for an experienced new media professional to play a critical role in ensuring that Downtown Brooklyn's website and social media platforms are regularly updated with engaging content linked to the organization's diverse range of programming and expertise, which spans public space activation, culture, education, programming, innovation, and economic development. The ideal candidate would have several years' experience working in a fast-paced online newsroom environment and the ability to simultaneously juggle many different tasks and projects. The position calls for a seasoned copyeditor and writer who possesses a meticulous eye for detail, a gift for coming up with the perfect headline or tweet, and a knack for choosing the right visuals to accompany a story. The Content Manager must be tech savvy, passionate about the work of the Downtown Brooklyn Partnership, and arrive with creative ideas about how to best represent the institution online.
Essential Duties + Responsibilities
- Help oversee and edit www.downtownbrooklyn.com, including writing regular blog content that highlights Downtown Brooklyn's key priority areas.
- Serve as the point person for all editorial content related to events hosted by the Downtown Brooklyn Partnership, working closely with other staff to ensure that all events receive warranted online coverage and promotion, both pre- and post-event.
- Help develop and maintain an editorial calendar.
- Oversee and help produce Downtown Brooklyn's bi-monthly e-newsletter.
- Explore cross-promotional opportunities and partnerships with other outlets to expand Downtown Brooklyn's web reach.
- Help oversee and update Downtown Brooklyn's social media platforms, including Facebook, Instagram, Twitter, Flickr, and Vimeo.
- Regularly offer creative and fresh content ideas that can help promote the organization; introduce Downtown Brooklyn to new users; and increase attendance at our events.
- Regularly employ other marketing tools such as film, photography, etc. to showcase Downtown Brooklyn in fresh and compelling ways.
Community Engagement (50%)
In addition to managing Downtown Brooklyn's web presence, we are looking for a candidate that will cultivate relationships with existing and potential partners and funders who will help advance the objectives of the DBP. This role calls for a professional with excellent judgment, public speaking skills, and the ability to represent our organization to a wide array of constituents and at formal events such as community board meetings, co-op boards, tenants associations, etc.
Essential Duties + Responsibilities
- Working closely with other DBP staff, coordinate community engagement efforts with key stakeholders, such as the legal community, innovation community, and residents.
- Support existing engagement efforts with business owners, cultural groups, and college students.
- Develop improved practices for welcoming and connecting with new residents.
- Serve as DBP representative at community group meetings and similar gatherings.
- Develop and help implement ongoing programming and/or event partnerships that connect Downtown Brooklyn with targeted community groups.
- Assist with planning and producing Downtown Brooklyn's growing public programs.
- Help assess visitor/audience experience at Downtown Brooklyn events, and track our relationships with targeted community groups (and maintain related databases of stakeholder groups).
Qualifications
- 3-4 years experience in a fast-paced digital environment and/or experience with community engagement programs;
- Excellent verbal and written communication skills;
- High proficiency with Microsoft Office Suite, including Word, Excel, and PowerPoint; hands-on experience using website content management systems, Photoshop, Google Analytics, and Google Docs; working knowledge of film editing systems like Final Cut Pro a plus.
- Professional experience using a variety of social media platforms to engage and build audiences, and knowledge of what works and what doesn't.
- Effective interpersonal skills, including an ability to foster and manage effective relationships with a wide range of colleagues and partners including internal staff, and external partners.
- Exceptional attention to detail and high level of accuracy.
- Excellent organizational and project management skills, including the ability to prioritize, track, and accomplish multiple tasks simultaneously in a dynamic, fast-paced environment.
- Ability to efficiently manage time to meet scheduled deadlines while keeping appropriate personnel apprised of status on a regular basis.
- Excellent customer service skills and the ability to respond effectively to inquiries or complaints.
- Ability to promote and maintain a collegial, collaborative team environment while consistently and effectively representing the views of DBP's leadership at all times.
- Sound judgment, maturity, and ability to handle sensitive information with discretion.
- An interest in urban planning, economic and real estate development, government and politics and/or management of Business Improvement Districts (BIDs) a plus.
- Deep understanding of what makes great online editorial content and proven ability to drive traffic to this content; knowledge of and the ability to implement SEO tactics.
- Familiarity with emerging technology and current knowledge of trends and innovations in digital media.
How to apply
Interested candidates should email cover letter, resume, and 1-2 writing samples to:
Vivian Liao
Downtown Brooklyn Partnership
1 MetroTech Center North, Suite 1003
Brooklyn, NY 11201