Primary responsibilities are to direct the BID's overall marketing and
communications initiatives. Lead in the development, creation and
implementation of marketing, advertising, programming, and fundraising
plan for BID initiatives in accordance with the Mission Statement;
collaborating with members, media and target audiences. Highly strategic
and responsive in ensuring the BID's message and overall marketing, brand
and advertising are reflective of the mission and values.
* Develop, coordinate and execute annual marketing, advertising and media
plan to foster economic development, increase visits and develop positive
community image of Downtown.
* Plan and oversee advertising and promotional activities.
* Ensure branding strategy attributes are integrated throughout all
aspects of the BID's goals in accordance with the brand management plan.
* Develop and implement comprehensive fundraising strategy to support the
implementation of the organization's strategic plan as determined by
Executive Director and Board.
* Oversee, develop and manage content for marketing materials including
website, brochures, annual report, special projects, weekly e-newsletters,
etc.
* Identify new and creative ways to promote businesses within the BID
boundary to Downtown employees, City and Capital Region residents and
beyond.
* Plan and administer marketing budget, consulting with the Director of
Business Development on the business development marketing plan.
* Work with local press and trade publications on developing and placing
stories promoting BID initiatives as well as advertising placement.
* Build relationships and generate new corporate supporters for DAIBD
related functions, special events, and initiatives.
* Set, manage and deliver advertising in BID publications and fundraising
targets in conjunction with the Executive Director and manage associated
budgets linked to fundraising.
* Additional duties as assigned.
Qualifications: Bachelor's degree in Marketing, Communications, Public
Relations or related field and/or 5+ years experience in directing
marketing programs or equivalent education and/or experience. Proven track
record in raising visibility and profile of an institution and ability to
identify and effectively influence target audience as w ell as fundraising
and corporate stewardship. Proven people and process management
experience. Ability to perform in a fast-paced, team-oriented,
entrepreneurial environment. Exceptional written and oral communication
skills including articulating to a diverse business constituency selling
downtown to prospective tenants/residents/investors. Proficiency in
Microsoft Office Suite.
Salary range is $45,000 to $50,000 plus full benefits package. Send
one-page letter of interest and resume with salary history to: Downtown
Albany BID, 40 North Pearl Street, Albany, NY 12207 or
jobs@downtownalbany.org
April 27, 2011.