Green For All
Engagement Associate
professional, experienced with new and social media, email outreach, online
advocacy and fundraising, online-to-offline mobilization strategies, and
creating innovate campaigns to grow our online community and presence.
The Online Engagement Associate will serve in a key communications capacity
for the Internet team and produce a steady content stream for Green For
All's social networks, blog and other online presence. This position will
build relationships with and conduct outreach to key online news and media
outlets to promote Green For All's campaigns and content.
A successful candidate must be able to work efficiently and with a positive
attitude in a fast-paced environment that requires adaptability to shifting
priorities, a keen sense of urgency, and a commitment to excellence.
*Reports To:* Internet Director (works closely with the Communications
Director)
*Location:* Washington, D.C., or Oakland, CA
*Compensation:* Full-time, compensation commensurate with experience.
Excellent benefits package.
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*Primary Responsibilities:*
- Expand and manage Green For All's presence on Facebook, Twitter, other
key social networking sites and blogs
- Ensure a steady, high quality and relevant daily content stream for
Twitter, Facebook and Green For All's blog
- Build relationships with our online communities by engaging them in
daily conversations on our work and relevant issues - develop activation
plans for increasing engagement and frequency of social contacts
- Provide a weekly report on progress of social media efforts including
conducting regular social media audits
- Train and educate staff to ensure that everyone shares the
responsibility for leveraging the web and online strategies, particularly
social media in their work
- Support online advocacy campaigns, grassroots mobilization,
online/offline strategies, fundraising and membership development efforts
- Produce compelling content for our campaigns and websites
- Develop an email communications protocol, manage the email calendar,
and lead implementation of emails to our list
- Strategize innovative ways to build Green For All's email list
- Gather and analyze metrics to improve effectiveness of online
organizing, communication & marketing efforts
- Other responsibilities as assigned
*Required Skills:*
- 2-5 years online organizing, campaigning or communications experience
- Up to date experience in social media and innovative digital
storytelling tools
- Experience engaging and building communities on social networks,
particularly Twitter, Facebook, and in the Blogosphere
- Knowledgeable about existing social media tools and conventions (e.g.
HootSuite, TweetDeck, RSS feeds, hashtags, Twitter lists) and the
ability to
research and deploy cutting edge and innovative new tools
- Exceptional writing and editing skills
- Proven success in email list building and a solid understanding of
database management including list segmentation and querying
- Experience with the use of mobile messaging tools to engage supporters
- Skills to build and maintain relationships with bloggers and key online
outlets
- Hands-on knowledge of Democracy in Action or other CRM system such as
Convio, Kintera, or Blue State Digital
- Experience using Content Management Systems (CMS), preferably Drupal
- Ability to prepare graphics for the web and email communications
- Ability to develop and analyze metrics based on benchmarks and best
practices for non-profits
- Solid project management experience
*Other Requirements:*
- Familiarity with the green economy, particularly as it relates to the
empowerment of low-income communities, is a plus
- Ability and willingness to work in a fast-paced work environment
- Must thrive on change, innovation, and teamwork
- Bachelor's degree from an accredited university or equivalent
experience
- A passion for Green For All's mission
*Start Date:* ASAP. Applications accepted until position is filled. (Goal
start date: ASAP)
*Compensation:* Commensurate with experience, excellent benefits package.
*How to Apply:* Email resume, three writing samples, and cover letter along
with recent salary history to web-position@greenforall.org. Include "Online
Engagement Organizer - (Your name)" in the subject line.
*NOTE:* Incomplete applications will not be considered. Due to the large
number of responses typically received, only qualified candidates
shortlisted for the position will be contacted.
*About Green For All*
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*Green For All is a national organization dedicated to building an inclusive
green economy strong enough to lift people out of poverty. Green For All
advocates for local, state and federal policies and funding for quality job
creation, training, and entrepreneurial opportunities in the emerging green
economy.
Green for All is developing a national network to engage people from every
sector of society in (1) collaborating to build a green economy that works
for all by sharing innovation, best practices, and relationships; (2) and to
advance major policy initiatives that fight both poverty and pollution at
the same time.
For more information about Green For All go to:
www.greenforall.org/about-us.
*Green for All is an Equal Opportunity Employer.*