Public and Social Media Relations Manager, Kalamazoo

Borgess Health is seeking qualified candidates for the position of Public and Social Media Relations Manager. Included within Borgess Health is Borgess Medical Center (BMC), a 422-bed teaching hospital providing regional specialty treatment to southwestern Michigan residents within the Borgess Health system, Borgess-Pipp Hospital which provides long term acute care services, Borgess-Lee Memorial Hospital,a critical access hospital, Borgess Gardens nursing home, Visiting Nurse and Hospice and many owned or affiliated medical practices. Borgess Health offers a complete continuum of health care services which include state-of-the-art heart, orthopedic and neurosurgery, diabetes care, research, wellness programs, rehabilitation services, home care options, and nursing home care. Borgess Health, a member of Ascension Health, is a part of the nation’s largest Catholic not-for-profit health system. Borgess Health is grounded in its Mission, Vision and Values which serve to guide actions and provide the foundation on which the Borgess Health ministry is built. Borgess associates strive to partner with our patients to provide spiritually centered, holistic care that sustains and improves the health of our communities and the individuals within those communities.

Under direction of the Director of Marketing and Public Relations, the Public and Social Media Relations Manager leads public and social relations efforts for Borgess Health system. Individual has responsibility for public relations, media relations and external communications which is inclusive of social media, crisis communications and community media relations. Providing communications counsel to senior management is also a key area of responsibility. In collaboration with marketing and other key departments, develops and creates content for multiple communication platforms including but not limited to the intranet, Internet, social media sites, newsletters, voicemail, on-hold messaging, and other publications. Insures that messages are aligned with the brand and business objectives and that appropriate approvals are obtained when required.

Assists in the preparation of leadership communication such as speeches, talking points, PowerPoint presentations, letters, memos, and other pertinent communication. Collaborates with the marketing team to develop creative ways to leverage social media as a dynamic tool to communicate with internal and external audiences and to reinforce key brand messages. Monitors the social media universe and responds in a timely and appropriate fashion; engages with key influencers; leverages opportunities to reinforce the Borgess brand and build the Borgess business. Develops and maintain relationships with journalists – including print, broadcast, trade press, and online -- as well as maintains relationships with communications and media staff of partner organizations. Maintains awareness of and proficiency in current trends and practices in external communications. Writes and/or coordinates development of feature stories for external marketing publications. Develops press/media releases as needed to promote system programs and services. Manages media access to hospital information. Serves as Borgess’ spokesperson to the news media and other interested publics. Follows policies and procedures in obtaining and releasing patient information. Responds to media requests and public comments promptly. Develops strategy and integrated public relations plan with goals and objectives that clearly articulates the mission, vision and values of the system. Initiates, develops and maintains contacts with professional associations, physicians, local, regional and national media and community influencers; develops and supervises a proactive and responsive media functions. Understands local, state and national health care environment and policies.

Job Requirements
Bachelor’s degree in public relations, communications, journalism, marketing or related field is required.
A minimum of 10 years of progressive experience required.
Demonstrated leadership, facilitation, networking skills and the ability to think strategically. Demonstrated change management skills and organizational effectiveness.
Requires proven writing and editing skills.
Must have analytical skills and creative experience necessary to address targeted messages to a variety of audiences and across a multiple channels and platforms.
Strong oral communication skills, including the ability to communicate effectively with others and to speak in public, listen effectively, interview and gather information from sources at all levels in the health system, and work with varying levels of staff.
Able to work well under pressure and to manage multiple projects at once.
Must be flexible and adaptable to unexpected changes.
Must have proven ability to develop and meet or exceed deadlines.
Knowledge of managed care, hospital operations and the complex health care financial environment.
Web experience preferred.
APPLY FOR THIS JOB
Contact Person: Shelly Cichy
Email Address: shellycichy@borgess.com
Phone: 269-226-8144
Apply URL: http://www.careers.borgess.com