Public Relations Manager, Jockey

Job Description

This is an exciting time to join Jockey International, Inc. and be a part of a world class apparel leader! As a world-renown apparel firm, it's easy to see why people enjoy working for JOCKEY – that’s because JOCKEY is unlike any other product … it stands above the rest in its product innovation, comfort and design!
Jockey is committed to creating a work environment where our employees feel supported in not only doing their best, but in growing their own career as well. We offer a competitive and comprehensive flexible benefits package which includes Medical/Dental/ Life/Vision, 401(k), educational support, paid Volunteerism program, lowest rates on many fitness clubs, generous employee discounts, a business casual work environment, summer hours, exciting career growth opportunities, and more!

We are currently seeking a Public Relations Manager to join our esteemed PR & Marketing division. In this role, you will be a strong member of Jockey’s public relations team to help further enhance Jockey’s strong reputation and presence in an exciting and dynamic marketplace.

You’ll use your communications talent and experience to tell compelling stories and create impactful experiences via the media, special events, and social media that will excite, entice, and engage consumers. You’ll collaborate with the Communications Director, the Consumer Marketing team, and other business leaders to develop and execute strategic, measurable, efficient communications materials and programs to promote and publicize Jockey to consumer and industry audiences. Through traditional and non-traditional communication vehicles, you’ll help us further elevate Jockey’s consumer interaction, relevance, and affinity.

ESSENTIAL FUNCTIONS:
Provide proactive PR efforts and respond to media inquiries, cultivating relationships with key journalists in the trade and consumer press, identifying and seizing opportunities for media placement.
Draft news releases, media pitches, talking points, biographies, presentations, and Web content in support of communications objectives.
Collaborate with staff and external agencies to manage corporate/brand reputation issues.
Work frequently with external agencies to ensure media, event, and online initiatives are coordinated strategically.
Provide event coordination: logistics, sampling, staffing; partner communication, budget tracking, etc.
Measure/track campaign effectiveness using Jive and other monitoring services and communicate those results internally.
Keep Jockey Buzz site current, sharing marketing and communications activities externally, and with social media and internal communications.
Develop presentations for internal and external use using tools such as PowerPoint and Prezi.
Create content for, and promote, Jockey’s social media initiatives.
Manage Jockey’s Editorial and Speakers’ Bureaus, prepare, coordinate, and seek speaking and editorial opportunities for Jockey staff.
Ensure internal employee and external media communications are integrated and shared.
Produce and maintain relevant media lists and PR/editorial calendars.
Coordinate approval process for all PR-related communication vehicles; i.e., news releases.
Stay current with industry news and events to identify competitive threats and market opportunities.

Job Requirements

MINIMUM QUALIFICATIONS:Bachelor's degree in Public Relations, English, Communications, Journalism or a related field.
Minimum of 4 years practical experience in public relations-related field.
Excellent writing and editing skills, strong verbal communication/presentation skills.
Outstanding organizational skills and the ability to handle multiple projects simultaneously while meeting deadlines.
Ability to work well individually and as a team member.
Professional demeanor and ability to interact effectively with administrative staff at all levels.
Ability to treat sensitive and confidential matters with discretion.
Working knowledge of Microsoft Office products.
Working knowledge of social networking platforms, especially Facebook, Twitter, and YouTube.
Some travel required.
Agency experience desired, but not required.
Relative work in the apparel industry is helpful, but not required.
Ability to move 40 lbs.

If interested in launching your career with JOCKEY, apply online at www.jockey.com (“Our Company” ~ “Careers”).

* Please submit a writing sample when applying. Topic: crafting a pitch to the Marketplace section editor at the Wall Street Journal explaining why the new Jockey® staycool collection should be covered in this publication.

We are an equal opportunity employer M/F/D/V.

APPLY FOR THIS JOB

Contact Person: Sue Mattner
Email Address: human_resource@jockey.com
Phone: 262-658-8111
Apply URL: http://www.jockey.com