Digital Marketing and Recruitment Strategist @ UIC Extended Campus

Who: The UIC Extended Campus (UIC EC) at the University of Illinois at Chicago has an opening for the position of Digital Marketing and Recruitment Strategist

What: This position defines, creates, executes, and manages targeted digital marketing campaigns focused on building brand awareness and prospective student lead generation. This position uses digital advertising, performance analytics and website development to promote programs and develop a strategy to improve the quality and efficiency of the UIC Extended Campus marketing and recruitment efforts. This position overseas the development and maintenance of all UIC Extended campus sites and landing pages via WordPress and the university-based Customer Relationship Management (CRM) system. 


Key Responsibilities/Duties:
• Work with Associate Director to develop and articulate strategy to market UIC Extended Campus (UIC EC) supported programs.
• Plan and implement specific performance analytics processes for online marketing campaigns.
• Develop and execute content marketing and social media programs for clients
• Write and edit content for website, ads, blogs, and other marketing collateral; including landing pages, forms, and response pages and tracking methods for marketing campaigns.
• Provide digital and marketing technologies expertise to the recruitment and marketing team, including Search Engine Optimization ( SEO), Search Engine Marketing ( SEM) , web analytics, Google AdWords, and other search-related advertising, email technologies, social media and mobile marketing tools, to ensure that UIC EC utilize the most effective marketing and recruitment capabilities.
• Manage develop, and execute online advertising, including copy writing following approved messaging for online ads, emails, etc.
• Serve as a subject matter expert on campaign tracking, search engine marketing, post-click marketing strategy, landing page optimization, testing, user behavior, data analysis and reporting.
• Oversee maintenance, updates, and optimization of client website and social media platforms.
• Manage the CRM execution of email communications including promotional emails, nurture campaigns, newsletters, and event-triggered emails
• Leverage web analytics to track, measure, and provide value-adding reporting on digital marketing activities
• Prepare reports that evaluate the effectiveness of various marketing tactics. Review performance reports to develop and implement solutions that improve performance metrics.
• Help identify competitors and define how to appropriately position programs within the market
• Analyze demographic variables of prospect, lead, student and alumni information
• Perform other related duties and participate in special projects as assigned.
 
Qualifications: 

A minimum of a Bachelors’ degree in marketing, communications, or a relevant field required. Minimum of 3 years of digital marketing experience.  Experience in managing enrollment, trend analysis and lead generation.  Excellent written and oral communication skills and data and trend analysis skills.  Experience with the creation and implementation of recruitment and marketing/ communications plans and working knowledge of best practices within graphic design.  Outstanding lead generation/nurturing experience. CRM experience strongly preferred.  Experience in higher education preferred. HTML, SQL and CSS experience is a plus

For fullest consideration please submit your resume and cover letter by
December 11, 2017 at https://jobs.uic.edu/job-board/job-details?jobID=88699 -->